--- title: "Language school CRM: enquiries, agents, bookings | Fidelo" description: "A CRM that speaks language school: enquiries separate from bookings, agencies with commission rules, HubSpot sync, invoicing included." url: https://fidelo.com/language-school-crm/ --- Feature in depth # A CRM that speaks language school Generic CRMs know contacts and deals. A language school knows enquiries that become bookings, agencies that expect commission statements, and complaints that must not get lost. Fidelo’s CRM is built around exactly these objects, in the same system that writes the invoice. See it in a demo ![CRM sales pipeline: enquiries as cards in the stages not assigned, inquiry received, quote created, adjusted quote, follow-up sent and booking confirmation, with value and probability per stage](https://fidelo.com/assets/app-crm-pipeline-2026b.png) Sales pipeline in the CRM ## What it covers What Fidelo does in this area, point by point. - Enquiries separated from bookings, so the pipeline stays honest - Current, arriving and departing students at a glance - Manage and group agencies; sync with HubSpot, Salesforce via Zapier - Commission categories and payment terms, applied automatically - Every complaint stored with a follow-up reminder and history - Connected to invoice and payment status, no second tool - Sales pipeline with your own stages, drag and drop - AI creates enquiries from forwarded emails ### Enquiry and booking are different things Mixing prospects into the same list as paying students ruins both views. Fidelo keeps enquiries and bookings apart: your sales pipeline shows what might come, your operations view shows who is actually here, arriving, current, departing. ### Agencies are partners, not address-book entries Agencies carry price lists, commission categories and payment terms. Set them once per agency and the bookings apply them automatically, and if your marketing works in HubSpot, Fidelo synchronises with it directly. Salesforce connects through Zapier. ### Complaints with a memory A complaint that lives in someone’s inbox resurfaces at the worst moment. In Fidelo every complaint is stored with a follow-up reminder and history. It comes back to the right person at the right time, with its full context. ### A pipeline you shape yourself Define the stages of your sales process yourself and drag enquiries along until they are won or lost. If a registration arrives by email, simply forward it: the AI reads the details and creates the enquiry, and you only check it. The AI runs on our own server in Germany, in line with the GDPR. ### Related topics [Homestay management that knows who fits where](https://fidelo.com/homestay-management-software/)[Agent commissions without the spreadsheet](https://fidelo.com/agent-commission-software/)[Class scheduling that survives Monday morning](https://fidelo.com/class-scheduling-software/)[Registrations that never touch an inbox](https://fidelo.com/online-registration-software/)[Invoicing that starts at the booking](https://fidelo.com/invoicing-software-language-schools/)[Language travel agency software from enquiry to commission](https://fidelo.com/language-travel-agency-software/)[Attendance that ends in a certificate](https://fidelo.com/attendance-tracking-software/)[Courses, seminars and rooms without clashes](https://fidelo.com/course-management-software/)[A student portal that begins before arrival](https://fidelo.com/student-portal-software/)[Manage seminars, from offer to certificate](https://fidelo.com/seminar-management-software/)[The CRM for agencies that send students abroad](https://fidelo.com/study-abroad-agency-crm/)[Junior and summer schools where nothing slips through](https://fidelo.com/junior-summer-school-software/)[Placement tests that enter the level for you](https://fidelo.com/placement-test-software/)[Teachers and staff, from contract to pay run](https://fidelo.com/teacher-management-software/)[Everyone has their own login. Your office gets fewer calls.](https://fidelo.com/portals-and-apps/)[AI that prepares. You decide.](https://fidelo.com/ai-language-school-software/)[View the product](https://fidelo.com/school/)[See all prices](https://fidelo.com/pricing/) FAQ ## Frequently asked questions ### Can Fidelo work alongside Salesforce or HubSpot? Yes, with HubSpot in full (add-on): Fidelo transfers agencies and their contacts as well as enquiries and bookings as deals or custom objects, with courses, accommodation, transfers, insurance, activities, payments and travellers. Changes you make to bookings in HubSpot come back. Salesforce and other tools connect through Zapier. ### Why not just use a generic CRM? Because the objects don’t fit: a generic CRM has no bookings with courses and accommodation, no commission rules, no connection to the invoice. You end up rebuilding a school in custom fields and re-typing everything into a second system anyway. ### Does the agency side get access too? Yes. Each agency can get its own login to see bookings, services, payment details and documents directly. ### Can Fidelo create enquiries from emails automatically? Yes. Forward the email or an attached document: the AI reads names, courses and dates and creates an enquiry or booking that you check before saving. It runs on our own server in Germany, in line with the GDPR, and is included in every package. Still have questions? [Talk to us](https://fidelo.com/contact/) ## See it in your workflow A 30-minute demo built around exactly this workflow, plus free demo access to try it yourself. - 30 minutes, no obligation: a walkthrough built around your workflow - Reply within one business day * * * Prefer email? Write to us at [sales@fidelo.com](mailto:sales@fidelo.com) Fidelo Software GmbH Schanzenstraße 27 51063 Köln, Germany We use your details only to handle your enquiry. You can find the details in our [privacy policy](https://fidelo.com/legal/#data-protection).